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Artec 3D Survey Reveals Consumer Views on Augmented and Virtual Reality in Retail

Ngày tạo: 27/09/2019 12:27:41 CH

68% of Respondents Expect AR and VR to be a Common Tool for Online Shopping within Five Years

Santa Clara, Calif., December 18, 2018 – Artec 3D, a world-renowned developer and manufacturer of professional 3D scanners and software, today announces new research analyzing consumers’ views on the use of virtual reality (VR) and augmented reality (AR) technologies for retail applications.

Both online and brick-and-mortar retail brands are investing heavily in this technology as the next wave of innovation to connect shoppers with products. However, since the integration of AR and VR is still a novel concept within retail settings, many questions remain around how much value consumers will find in this technology. To this end, Artec 3D analyzed survey responses from more than 1,000 U.S. consumers who have purchased an online good within the last year and are familiar with the terms “virtual reality” and “augmented reality.”


The study uncovered several trends among consumers. Familiarity with AR and VR is not translating into practical usage of the technologies. Although all respondents polled understand the technology, 66% still have not used it. Despite awareness remaining low, the benefits of 3D technologies are resonating with consumers, who also have a positive outlook on the inevitable adoption of AR and VR in retail.

Utilization & Awareness Can Be Improved

Consumers See the Value in AR and VR

A Positive Outlook


“Although utilization of 3D technologies in the retail space is in its infancy, consumers are expecting these capabilities to be integrated within a short timeframe,” said Artyom Yukhin, president, and CEO of Artec 3D. “Choosing the right 3D scanning technology is going to be critical for retailers, as they look to build out their library of 3D models to populate AR and VR environments. The solutions they choose will need to capture objects that range in size, from those that can fit in your hand to large pieces of furniture, with high accuracy and resolution and in full color. Our handheld 3D scanners fit these needs and are intuitive, minimizing the training needed to create a professional 3D model.”

Artec 3D’s professional 3D scanning hardware and software can be used to digitally replicate real-world objects with ease, even capturing the smallest of details such as the quality of fabric or the details of a woodgrain pattern on a piece of furniture. Scans can be added into virtual environments or embedded online for consumers.

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